Lunar Partners With Joules

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Lunar Caravans has partnered with quintessentially British lifestyle brand ‘Joules’ to create a one-off designer touring caravan, which will be on display on stand 1200 at The Caravan, Camping and Motorhome Show (Birmingham NEC 21 – 26 February 2017).

Applying its unique design expertise to a Lunar Quasar 554, the Joules team has created the most coveted caravan on the campsite. This one-of-a-kind touring caravan will be given to the lucky winner of a free prize draw running from Monday 20th February through to 8th May 2017.

Both internally and externally the four-berth Quasar has been given the full Joules treatment. The stunning exterior wrap features Joules’ hand-drawn ‘Clematis Print’ – inspired by the beauty of Kew Gardens, this unique print details birds, butterflies and botanical florals, making it unlike any other caravan, anywhere in the world.

Inside, the Quasar’s smart interior has been complemented with scatter cushions in contemporary Joules designs and co-ordinating curtains and tie-backs.

The well-equipped kitchen has been kitted out with Joules’ sought after floral print crockery and matching textiles from their homeware range, making every mealtime a feast for the eyes as well as the stomach.

When it’s time for bed, get cosy in one of four single beds, or two fixed singles and a converted double, dressed in gorgeous aqua floral printed bedding with matching grey matelassé textured cushions and throws.

The Joules team will be joining Lunar on stand 1200 to introduce the show-stopping design to visitors to the NEC and to invite them to enter the draw for the chance to win it.

Entries are also being taken online at joules.com/win and through direct mail and e-shots to the Joules and Lunar Caravans customer base.

Says Lunar Marketing Manager, Lea Lawrence: “We are delighted to be launching this exciting campaign at next week’s show. Although operating in two very different markets, both brands share an appreciation for the great outdoors and for the values of family, fun, freedom and togetherness; values that are encapsulated in this unique caravan.

“The eye-catching design and gorgeous interiors have surpassed even our greatest expectations. This is a caravan anyone would be proud to own and it is certain to become a talking point on any campsite.  Best of all, it will provide an attractive and comfortable holiday-home-from-home for families to enjoy for many years to come,” she added.

Joules designs upbeat, colourful clothing for all who love the outdoors and live life to the full. Renowned for its unique inhouse hand-drawn prints, the brand’s distinctive designs are crafted with true British style and eccentricity, including contemporary tweeds, signature floral prints and Breton stripes.

Laura Ryan, Joules Multi-Channel Marketing Manager says: “We’re thrilled to be partnering with Lunar Caravans to bring something so unique to our customers. At Joules we love making the ordinary, extraordinary and we can’t wait to see the adventures this home-from-home brings in the future.”

For more information on the competition please visit: www.joules.com/win